01 Brand guidelines

How to use the Tornante brand.

For partners, press and clients who show our name next to theirs. Which logo to pick, how much room it needs, which colours and fonts belong to it — and where to download the files.

Download assets ↓Read the rules

Logo versions Clear space Backgrounds Don'ts Colour Typography

Logo hero · general use

02 The logo

Three versions, one mark

The mark is a single bent line — a hairpin bend, a tornante. Pick the version that fits the space; never build your own.

General use

Logo Hero

The default. Mark stacked above the wordmark — for print, signage, presentations and anywhere there's room to breathe.

Ink SVG ↓Ink PNG ↓White SVG ↓White PNG ↓

Google · software

Logo Landscape

For wide, low spaces: website headers, Google listings, email signatures, software and partner logo walls.

Ink SVG ↓Ink PNG ↓White SVG ↓White PNG ↓

Favicon · avatar

Logo Circular

Mark only, white in an Ink circle. For favicons, app icons and social profile pictures — never as a replacement for the full logo.

SVG ↓PNG ↓

03 Clear space & size

Give it room

2x2x

Clear space is 2x

x is the height of the letters in TORNANTE. Keep at least twice that free on every side — no text, edges or other logos.

Scale as one piece

Always resize from a corner, with the proportions locked.

Respect the minimum size

Below these sizes the wordmark stops being readable.

Hero · 64 px

Landscape · 24 px

Circular · 16 px

04 Backgrounds

Ink on light, white on dark

The logo is always one solid colour. Use Ink on Sand and Off-white, white on Ink and on dark photography.

Ink on SandYes

Ink on Off-whiteYes

White on InkYes

White on dark photoYes

05 Please don't

Six ways to break the logo

Stretch or squash it

Proportions are fixed.

Rotate it

The logo always sits level.

Recolour it

Ink or white only — no other colours.

Add effects

No shadows, outlines, glows or gradients.

Lose the contrast

Don't place it faded or on busy, mid-tone grounds.

Tornante

Retype it

Never set the name in another font — always use the logo file.

06 Colour

Sand, Ink and Off-white

A warm, quiet palette. We never use pure black or pure white: Ink replaces black, Off-white replaces white. Only the logo itself is ever white. Click a swatch to copy its HEX code.

SandBackground